\n \n\n\n"},"options":["showColor"]},{"id":673,"title":"AEK Bank 1826 Genossenschaft","slug":"aek-bank-1826-genossenschaft","template":"Partner","link":"/fr/partners/aek-bank-1826-genossenschaft","logo":{"id":402,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_66583dcc3f3c5.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_66583dcc3f3c5.png","large":"https://workingbicycle.ch/public/images/gallery/full_66583dcc3f3c5.png"},"options":["showColor"]},{"id":554,"title":"Spar Handels AG","slug":"spar-handels-ag","template":"Partner","link":"/fr/partners/spar-handels-ag","logo":{"id":338,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63ea6fb1d37a6.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63ea6fb1d37a6.png","large":"https://workingbicycle.ch/public/images/gallery/full_63ea6fb1d37a6.png"},"options":["showColor"]},{"id":396,"title":"Museum Aargau","slug":"museum-aargau","template":"Partner","link":"/fr/partners/museum-aargau","logo":{"id":159,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63b537b2912bf.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63b537b2912bf.png","large":"https://workingbicycle.ch/public/images/gallery/full_63b537b2912bf.png"},"options":["showColor"]},{"id":681,"title":"Focus Water","slug":"focus-water","template":"Partner","link":"/fr/partners/focus-water","logo":{"id":413,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_6658479100d28.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_6658479100d28.png","large":"https://workingbicycle.ch/public/images/gallery/full_6658479100d28.png"},"options":["showColor"]},{"id":399,"title":"Terre des Hommes Schweiz","slug":"terre-des-hommes-schweiz","template":"Partner","link":"/fr/partners/terre-des-hommes-schweiz","logo":{"id":162,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63b538f01155b.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63b538f01155b.png","large":"https://workingbicycle.ch/public/images/gallery/full_63b538f01155b.png"},"options":["showColor"]},{"id":545,"title":"Livit AG","slug":"livit-ag","template":"Partner","link":"/fr/partners/livit-ag","logo":{"id":314,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63ea6bc0ee50e.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63ea6bc0ee50e.png","large":"https://workingbicycle.ch/public/images/gallery/full_63ea6bc0ee50e.png"},"options":["showColor"]},{"id":402,"title":"ECAP","slug":"ecap","template":"Partner","link":"/fr/partners/ecap","logo":{"id":165,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63b539e10e817.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63b539e10e817.png","large":"https://workingbicycle.ch/public/images/gallery/full_63b539e10e817.png"},"options":["showColor"]},{"id":682,"title":"Parship","slug":"parship","template":"Partner","link":"/fr/partners/parship","logo":{"id":414,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_6658497c32a38.jpg","normal":"https://workingbicycle.ch/public/images/gallery/normal_6658497c32a38.jpg","large":"https://workingbicycle.ch/public/images/gallery/full_6658497c32a38.jpg"},"options":["showColor"]},{"id":403,"title":"Kunstmuseum Winterthur","slug":"kunstmuseum-winterthur","template":"Partner","link":"/fr/partners/kunstmuseum-winterthur","logo":{"id":166,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63b53a1fd0540.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63b53a1fd0540.png","large":"https://workingbicycle.ch/public/images/gallery/full_63b53a1fd0540.png"},"options":["showColor"]},{"id":562,"title":"Brienz Rothorn Bahnen AG","slug":"brienz-rothorn-bahnen-ag","template":"Partner","link":"/fr/partners/brienz-rothorn-bahnen-ag","logo":{"id":360,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63eb52d006cf4.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63eb52d006cf4.png","large":"https://workingbicycle.ch/public/images/gallery/full_63eb52d006cf4.png"},"options":["showColor"]},{"id":672,"title":"Zuger 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Ftan","slug":"hochalpines-institut-ftan","template":"Partner","link":"/fr/partners/hochalpines-institut-ftan","logo":{"id":406,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_665840f6771f8.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_665840f6771f8.png","large":"https://workingbicycle.ch/public/images/gallery/full_665840f6771f8.png"},"options":["showColor"]}]},{"id":911,"title":"Referenzprojekte","slug":"referenzprojekte","template":"ReferenzProjekte","link":"/fr/dev/part-data/werbekunden-elemente/referenzprojekte","options":[],"titel":"Unsere Referenzprojekte","text":"","untertitel":"Das sagen unsere Kunden","referenzprojekte":[{"id":905,"title":"VCS Verkehrs-Club der Schweiz","slug":"vcs-verkehrs-club-der-schweiz","template":"Referenzprojekt","link":"/fr/projekte/vcs-verkehrs-club-der-schweiz","bild":{"id":476,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_67a385ae4d77c.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_67a385ae4d77c.png","large":"https://workingbicycle.ch/public/images/gallery/full_67a385ae4d77c.png"},"titel":"ATE Association transports et environnement - Promotion assurance vélo","text":"
\n
\"Nous avons été très contents de la campagne et nous gardons en tête comme image durable la boîte publicitaire devant le Palais fédéral. La combinaison du vélo et de la publicité pour notre assurance vélo directement devant le Palais fédéral correspond exactement à la combinaison marketing parfaite que nous pouvions imaginer pour nos produits.\"
\n
\n\n
Caroline Rohrbach, \nProduct & Business Development Manager VCS
\n","reichweite":"1'595'157","datei":[{"id":93,"name":"Case Study_VCS.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/93/Case_Study_VCS.pdf?inline=true"}],"options":[]},{"id":906,"title":"Hochschule für Wirtschaft FHNW","slug":"hochschule-fuer-wirtschaft-fhnw","template":"Referenzprojekt","link":"/fr/projekte/hochschule-fuer-wirtschaft-fhnw","bild":{"id":477,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_67a3874804b09.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_67a3874804b09.png","large":"https://workingbicycle.ch/public/images/gallery/full_67a3874804b09.png"},"titel":"Hochschule für Wirtschaft FHNW - Géo-ciblage aux écoles","text":"
\"Notre campagne nous a permis d'attirer des étudiants potentiels sur notre landing page et de les motiver à participer à notre concours. Il était important pour nous que la campagne puisse être menée de manière démontrable dans des endroits stratégiques tels que les gares et les écoles de desserte. Cela s'est déroulé de manière professionnelle et sans problème.\"
\n\n
Florian Schönmann, \nCo-responsable Communication & Marketing, Hochschule für Wirtschaft FHNW
\n","reichweite":"691'770","datei":[{"id":92,"name":"Case Study_Hochschule für Wirtschaft FHNW.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/92/Case_Study_Hochschule_fr_Wirtschaft_FHNW.pdf?inline=true"}],"options":[]},{"id":912,"title":"Spar Handels AG","slug":"spar-handels-ag","template":"Referenzprojekt","link":"/fr/projekte/spar-handels-ag","bild":{"id":479,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_67a5bbd41ef59.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_67a5bbd41ef59.png","large":"https://workingbicycle.ch/public/images/gallery/full_67a5bbd41ef59.png"},"titel":"Spar Handels AG - Campagne avec géo-ciblage","text":"
„Avec notre campagne publicitaire chez Working Bicycle, nous renforçons notre positionnement de magasin de proximité, car Working Bicycle est là où se trouvent les gens et donc nos marchés. Le lien étroit avec la région et la communication authentique correspondent parfaitement à notre message publicitaire.“
\n\n
Lillian Steiner, \nMarketing Manager SPAR Schweiz
\n","reichweite":"5'421'750","datei":[{"id":94,"name":"Case Study_SPAR Schweiz.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/94/Case_Study_SPAR_Schweiz.pdf?inline=true"}],"options":[]},{"id":913,"title":"VetroSwiss","slug":"vetroswiss","template":"Referenzprojekt","link":"/fr/projekte/vetroswiss","bild":{"id":485,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_67a5c98834df8.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_67a5c98834df8.png","large":"https://workingbicycle.ch/public/images/gallery/full_67a5c98834df8.png"},"titel":"VetroSwiss - Campagne de sensibilisation","text":"
\"Working Bicycle est une start-up sympathique qui a pris très au sérieux les réactions et les doutes de ses clients et les a intégrés de manière cohérente dans ses prestations de service. Le suivi avant, pendant et après la campagne ne laisse rien à désirer.\"
\n\n
Philipp Suter, \nResponsable de mandat VetroSwiss
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„Les fans étaient ravis de voir les boîtes dans la ville et de voir ainsi un autre lien (écologique) entre Bâle et le FCB. Les réactions ont toutes été positives. La collaboration agréable et fiable avec Working Bicycle plaide en faveur d'une recommandation de la coopération.“
\n\n
Simone Schmid, \nCheffe de la campagne et du marketing de performance FC Basel
„La campagne a été réalisée avec brio de A à Z et a été bien suivie par Working Bicycle. Il n'est souvent pas facile d'évaluer les mesures de marketing, surtout dans le monde analogique. C'est pourquoi nous apprécions beaucoup le suivi en direct et les chiffres clés qui en découlent.“
\n","reichweite":"473'955","datei":[{"id":97,"name":"Case Study_SRK Aargau Solothurn.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/97/Case_Study_SRK_Aargau_Solothurn.pdf?inline=true"}],"options":[]}]},{"id":171,"title":"Prix et transmission des données","slug":"prix-et-transmission-des-donnees","template":"PricingAndData","link":"/fr/dev/part-data/werbekunden-elemente/prix-et-transmission-des-donnees","elemente":[{"id":173,"title":"Tarification","slug":"tarification","template":"PricingAndDataElemente","link":{"label":"","link":null},"titel":"Prix & conditions","text":"
Vous trouverez ici la tarification de nos espaces publicitaires.
\n\n
\n","datei":[{"id":83,"name":"Working Bicycle_Prix et conditions.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/83/Working_Bicycle_Prix_et_conditions.pdf?inline=true"}],"dateitext":"Télécharger l'aperçu des tarifs"},{"id":174,"title":"Livraison de données","slug":"livraison-de-donnees","template":"PricingAndDataElemente","link":{"label":"","link":null},"titel":"Livraison de données","text":"
Vous trouverez ici toutes les informations importantes concernant la conception et la livraison de données de vos espaces publicitaires.
\n\n
\n","datei":[{"id":77,"name":"Données de livraison_Working Bicycle.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/77/Donnes_de_livraison_Working_Bicycle.pdf?inline=true"}],"dateitext":"Télécharger les caractéristiques techniques"}],"titel":"Prix et transmission des données","text":"
Téléchargez nos prix actuels, ainsi que des informations sur la transmission des données.
\n\n
\n\n
Nous nous tenons à votre disposition pour un conseil personnalisé.
\n","buttonLink":{"label":"Contactez-nous","link":"/fr/info/werbekundenkontakt"},"options":["showInNavigation"]},{"id":145,"title":"Contact pour les annonceurs","slug":"contact-pour-les-annonceurs","template":"Offer","link":"/fr/dev/part-data/werbekunden-elemente/contact-pour-les-annonceurs","bildLinks":{"id":264,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63e907069cd6b.jpg","normal":"https://workingbicycle.ch/public/images/gallery/normal_63e907069cd6b.jpg","large":"https://workingbicycle.ch/public/images/gallery/full_63e907069cd6b.jpg"},"bildRechts":{"id":265,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63e9075a8c9bc.jpg","normal":"https://workingbicycle.ch/public/images/gallery/normal_63e9075a8c9bc.jpg","large":"https://workingbicycle.ch/public/images/gallery/full_63e9075a8c9bc.jpg"},"textLinks":"","textRechts":"","titel":"Nous avons suscité votre intérêt ?","linksLinks":[{"label":"Contactez-nous par téléphone","link":"tel:+41 61 831 91 92"},{"label":"Ecrivez-nous","link":"mailto:info@workingbicycle.ch"},{"label":"Formulaire de contact","link":"/fr/info/werbekundenkontakt"}],"linksRechts":[],"options":["showInNavigation"],"titelRechts":""}]}}},"uri":"/fr/annonceurs","hash":"","page":{"uri":"/fr/annonceurs","data":{"meta":{"locale":"fr","title":"Annonceurs — Working Bicycle | Facile. Bien. Visible.","keywords":"","description":"","status":200,"ogImage":"https://workingbicycle.ch/gallery/full/289/normal-63e8c897dacab@2x.jpg","translatedPaths":{"de":"/de/werbekunden","en":"/en/advertisers","fr":"/fr/annonceurs","it":"/it/clienti-pubblicitari"},"slug":"annonceurs","uri":"/fr/annonceurs"},"content":[{"id":80,"title":"Page d'accueil annonceurs","slug":"page-d-accueil-annonceurs","template":"PageHero","link":"/fr/dev/part-data/werbekunden-elemente/page-d-accueil-annonceurs","titel":"Ensemble, nous atteignons la Suisse.","buttonLink":{"label":"Contactez-nous","link":"/fr/info/werbekundenkontakt"},"options":["showInNavigation"],"text":"","hintergrundbildDarauf":[]},{"id":73,"title":"Aperçu des chiffres clés","slug":"apercu-des-chiffres-cles","template":"Zahlenuebersicht","link":"/fr/dev/part-data/werbekunden-elemente/apercu-des-chiffres-cles","elemente":[{"id":77,"title":"Zahl1","slug":"zahl1","template":"ZahlenuebersichtElemente","link":"/fr/dev/part-data/zahlenuebersicht-elemente/zahl1","zahl":"300 +","titel":"De clients satisfaits","text":"
Plus de 300 clients utilisent chaque jour notre réseau publicitaire dense pour atteindre leur groupe cible souhaité.
Chaque année, nous gérons plus de 1'000 campagnes publicitaires pour nos clients.
\n"}],"options":["showInNavigation"]},{"id":165,"title":"Avantages en un coup d'œil","slug":"avantages-en-un-coup-d-oeil","template":"TextMitBild","link":"/fr/dev/part-data/werbekunden-elemente/avantages-en-un-coup-d-oeil","bild":{"id":263,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63e90607b03c8.jpg","normal":"https://workingbicycle.ch/public/images/gallery/normal_63e90607b03c8.jpg","large":"https://workingbicycle.ch/public/images/gallery/full_63e90607b03c8.jpg"},"titel":"Vos avantages en un coup d'œil","text":"
Grâce à une campagne publicitaire, vous bénéficiez des avantages suivants :
\n\n
\n","listing":[{"id":445,"title":"Des espaces publicitaires à prix avantageux dans des zones fréquentées","slug":"des-espaces-publicitaires-a-prix-avantageux-dans-des-zones-frequentees","template":"TextMitBildListing","link":"/fr/dev/part-data/ihre-werbung-faellt-auf-listing/des-espaces-publicitaires-a-prix-avantageux-dans-des-zones-frequentees"},{"id":440,"title":"Format publicitaire accrocheur et reconnaissance élevée","slug":"format-publicitaire-accrocheur-et-reconnaissance-elevee","template":"TextMitBildListing","link":"/fr/dev/part-data/ihre-werbung-faellt-auf-listing/format-publicitaire-accrocheur-et-reconnaissance-elevee"},{"id":441,"title":"Effet sympathique et produit durable","slug":"effet-sympathique-et-produit-durable","template":"TextMitBildListing","link":"/fr/dev/part-data/ihre-werbung-faellt-auf-listing/effet-sympathique-et-produit-durable"},{"id":444,"title":"Evaluation gratuite pour mesurer la campagne publicitaire","slug":"evaluation-gratuite-pour-mesurer-la-campagne-publicitaire","template":"TextMitBildListing","link":"/fr/dev/part-data/ihre-werbung-faellt-auf-listing/evaluation-gratuite-pour-mesurer-la-campagne-publicitaire"},{"id":439,"title":"Portée garantie grâce au tracking en direct intégré","slug":"portee-garantie-grace-au-tracking-en-direct-integre","template":"TextMitBildListing","link":"/fr/dev/part-data/ihre-werbung-faellt-auf-listing/portee-garantie-grace-au-tracking-en-direct-integre"}],"options":["showInNavigation","textRight"],"buttons":[]},{"id":447,"title":"Succès publicitaire en chiffres","slug":"succes-publicitaire-en-chiffres","template":"Zahlenuebersicht","link":"/fr/dev/part-data/werbekunden-elemente/succes-publicitaire-en-chiffres","elemente":[{"id":449,"title":"1","slug":"1","template":"ZahlenuebersichtElemente","link":"/fr/dev/part-data/elemente/1","zahl":"Portée nette","titel":"","text":"
Pour une campagne publicitaire nationale d'une durée de 14 jours, vous atteignez 56% de la population suisse.
92% des contacts publicitaires sont générés lorsque les vélos sont à l'arrêt. Les contacts publicitaires potentiels sont comptabilisés lorsqu'une personne se trouve à une distance maximale de 10 mètres de la boîte publicitaire.
55% des personnes interrogées indiquent qu'elles voient les panneaux publicitaires une fois par semaine ou plusieurs fois par jour dans la zone urbaine.
67% des personnes interrogées indiquent qu'elles perçoivent nos boîtes publicitaires comme plus sympathiques et moins dérangeantes que les canaux publicitaires traditionnels (TV, affiches, journaux, radio).
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Winterthur","slug":"kunstmuseum-winterthur","template":"Partner","link":"/fr/partners/kunstmuseum-winterthur","logo":{"id":166,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63b53a1fd0540.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63b53a1fd0540.png","large":"https://workingbicycle.ch/public/images/gallery/full_63b53a1fd0540.png"},"options":["showColor"]},{"id":562,"title":"Brienz Rothorn Bahnen AG","slug":"brienz-rothorn-bahnen-ag","template":"Partner","link":"/fr/partners/brienz-rothorn-bahnen-ag","logo":{"id":360,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63eb52d006cf4.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63eb52d006cf4.png","large":"https://workingbicycle.ch/public/images/gallery/full_63eb52d006cf4.png"},"options":["showColor"]},{"id":672,"title":"Zuger Kantonalbank","slug":"zuger-kantonalbank","template":"Partner","link":"/fr/partners/zuger-kantonalbank","logo":{"id":401,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_66583d614b80d.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_66583d614b80d.png","large":"https://workingbicycle.ch/public/images/gallery/full_66583d614b80d.png"},"options":["showColor"]},{"id":539,"title":"Galenicare","slug":"galenicare","template":"Partner","link":"/fr/partners/galenicare","logo":{"id":301,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63ea671f96804.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63ea671f96804.png","large":"https://workingbicycle.ch/public/images/gallery/full_63ea671f96804.png"},"options":["showColor"]},{"id":561,"title":"Rigi Bahnen","slug":"rigi-bahnen","template":"Partner","link":"/fr/partners/rigi-bahnen","logo":{"id":359,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63eb5201325c6.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63eb5201325c6.png","large":"https://workingbicycle.ch/public/images/gallery/full_63eb5201325c6.png"},"options":["showColor"]},{"id":558,"title":"Hitzberger","slug":"hitzberger","template":"Partner","link":"/fr/partners/hitzberger","logo":{"id":354,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63eb47a3528ea.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63eb47a3528ea.png","large":"https://workingbicycle.ch/public/images/gallery/full_63eb47a3528ea.png"},"options":["showColor"]},{"id":552,"title":"GGA 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Aargau","slug":"naturama-aargau","template":"Partner","link":"/fr/partners/naturama-aargau","logo":{"id":161,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63b538584b173.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63b538584b173.png","large":"https://workingbicycle.ch/public/images/gallery/full_63b538584b173.png"},"options":["showColor"]},{"id":676,"title":"Hochalpines Institut Ftan","slug":"hochalpines-institut-ftan","template":"Partner","link":"/fr/partners/hochalpines-institut-ftan","logo":{"id":406,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_665840f6771f8.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_665840f6771f8.png","large":"https://workingbicycle.ch/public/images/gallery/full_665840f6771f8.png"},"options":["showColor"]}]},{"id":911,"title":"Referenzprojekte","slug":"referenzprojekte","template":"ReferenzProjekte","link":"/fr/dev/part-data/werbekunden-elemente/referenzprojekte","options":[],"titel":"Unsere Referenzprojekte","text":"","untertitel":"Das sagen unsere Kunden","referenzprojekte":[{"id":905,"title":"VCS Verkehrs-Club der Schweiz","slug":"vcs-verkehrs-club-der-schweiz","template":"Referenzprojekt","link":"/fr/projekte/vcs-verkehrs-club-der-schweiz","bild":{"id":476,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_67a385ae4d77c.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_67a385ae4d77c.png","large":"https://workingbicycle.ch/public/images/gallery/full_67a385ae4d77c.png"},"titel":"ATE Association transports et environnement - Promotion assurance vélo","text":"
\n
\"Nous avons été très contents de la campagne et nous gardons en tête comme image durable la boîte publicitaire devant le Palais fédéral. La combinaison du vélo et de la publicité pour notre assurance vélo directement devant le Palais fédéral correspond exactement à la combinaison marketing parfaite que nous pouvions imaginer pour nos produits.\"
\n
\n\n
Caroline Rohrbach, \nProduct & Business Development Manager VCS
\n","reichweite":"1'595'157","datei":[{"id":93,"name":"Case Study_VCS.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/93/Case_Study_VCS.pdf?inline=true"}],"options":[]},{"id":906,"title":"Hochschule für Wirtschaft FHNW","slug":"hochschule-fuer-wirtschaft-fhnw","template":"Referenzprojekt","link":"/fr/projekte/hochschule-fuer-wirtschaft-fhnw","bild":{"id":477,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_67a3874804b09.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_67a3874804b09.png","large":"https://workingbicycle.ch/public/images/gallery/full_67a3874804b09.png"},"titel":"Hochschule für Wirtschaft FHNW - Géo-ciblage aux écoles","text":"
\"Notre campagne nous a permis d'attirer des étudiants potentiels sur notre landing page et de les motiver à participer à notre concours. Il était important pour nous que la campagne puisse être menée de manière démontrable dans des endroits stratégiques tels que les gares et les écoles de desserte. Cela s'est déroulé de manière professionnelle et sans problème.\"
\n\n
Florian Schönmann, \nCo-responsable Communication & Marketing, Hochschule für Wirtschaft FHNW
\n","reichweite":"691'770","datei":[{"id":92,"name":"Case Study_Hochschule für Wirtschaft FHNW.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/92/Case_Study_Hochschule_fr_Wirtschaft_FHNW.pdf?inline=true"}],"options":[]},{"id":912,"title":"Spar Handels AG","slug":"spar-handels-ag","template":"Referenzprojekt","link":"/fr/projekte/spar-handels-ag","bild":{"id":479,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_67a5bbd41ef59.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_67a5bbd41ef59.png","large":"https://workingbicycle.ch/public/images/gallery/full_67a5bbd41ef59.png"},"titel":"Spar Handels AG - Campagne avec géo-ciblage","text":"
„Avec notre campagne publicitaire chez Working Bicycle, nous renforçons notre positionnement de magasin de proximité, car Working Bicycle est là où se trouvent les gens et donc nos marchés. Le lien étroit avec la région et la communication authentique correspondent parfaitement à notre message publicitaire.“
\n\n
Lillian Steiner, \nMarketing Manager SPAR Schweiz
\n","reichweite":"5'421'750","datei":[{"id":94,"name":"Case Study_SPAR Schweiz.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/94/Case_Study_SPAR_Schweiz.pdf?inline=true"}],"options":[]},{"id":913,"title":"VetroSwiss","slug":"vetroswiss","template":"Referenzprojekt","link":"/fr/projekte/vetroswiss","bild":{"id":485,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_67a5c98834df8.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_67a5c98834df8.png","large":"https://workingbicycle.ch/public/images/gallery/full_67a5c98834df8.png"},"titel":"VetroSwiss - Campagne de sensibilisation","text":"
\"Working Bicycle est une start-up sympathique qui a pris très au sérieux les réactions et les doutes de ses clients et les a intégrés de manière cohérente dans ses prestations de service. Le suivi avant, pendant et après la campagne ne laisse rien à désirer.\"
\n\n
Philipp Suter, \nResponsable de mandat VetroSwiss
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„Les fans étaient ravis de voir les boîtes dans la ville et de voir ainsi un autre lien (écologique) entre Bâle et le FCB. Les réactions ont toutes été positives. La collaboration agréable et fiable avec Working Bicycle plaide en faveur d'une recommandation de la coopération.“
\n\n
Simone Schmid, \nCheffe de la campagne et du marketing de performance FC Basel
„La campagne a été réalisée avec brio de A à Z et a été bien suivie par Working Bicycle. Il n'est souvent pas facile d'évaluer les mesures de marketing, surtout dans le monde analogique. C'est pourquoi nous apprécions beaucoup le suivi en direct et les chiffres clés qui en découlent.“
\n","reichweite":"473'955","datei":[{"id":97,"name":"Case Study_SRK Aargau Solothurn.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/97/Case_Study_SRK_Aargau_Solothurn.pdf?inline=true"}],"options":[]}]},{"id":171,"title":"Prix et transmission des données","slug":"prix-et-transmission-des-donnees","template":"PricingAndData","link":"/fr/dev/part-data/werbekunden-elemente/prix-et-transmission-des-donnees","elemente":[{"id":173,"title":"Tarification","slug":"tarification","template":"PricingAndDataElemente","link":{"label":"","link":null},"titel":"Prix & conditions","text":"
Vous trouverez ici la tarification de nos espaces publicitaires.
\n\n
\n","datei":[{"id":83,"name":"Working Bicycle_Prix et conditions.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/83/Working_Bicycle_Prix_et_conditions.pdf?inline=true"}],"dateitext":"Télécharger l'aperçu des tarifs"},{"id":174,"title":"Livraison de données","slug":"livraison-de-donnees","template":"PricingAndDataElemente","link":{"label":"","link":null},"titel":"Livraison de données","text":"
Vous trouverez ici toutes les informations importantes concernant la conception et la livraison de données de vos espaces publicitaires.
\n\n
\n","datei":[{"id":77,"name":"Données de livraison_Working Bicycle.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/77/Donnes_de_livraison_Working_Bicycle.pdf?inline=true"}],"dateitext":"Télécharger les caractéristiques techniques"}],"titel":"Prix et transmission des données","text":"
Téléchargez nos prix actuels, ainsi que des informations sur la transmission des données.
\n\n
\n\n
Nous nous tenons à votre disposition pour un conseil personnalisé.
\n","buttonLink":{"label":"Contactez-nous","link":"/fr/info/werbekundenkontakt"},"options":["showInNavigation"]},{"id":145,"title":"Contact pour les annonceurs","slug":"contact-pour-les-annonceurs","template":"Offer","link":"/fr/dev/part-data/werbekunden-elemente/contact-pour-les-annonceurs","bildLinks":{"id":264,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63e907069cd6b.jpg","normal":"https://workingbicycle.ch/public/images/gallery/normal_63e907069cd6b.jpg","large":"https://workingbicycle.ch/public/images/gallery/full_63e907069cd6b.jpg"},"bildRechts":{"id":265,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63e9075a8c9bc.jpg","normal":"https://workingbicycle.ch/public/images/gallery/normal_63e9075a8c9bc.jpg","large":"https://workingbicycle.ch/public/images/gallery/full_63e9075a8c9bc.jpg"},"textLinks":"","textRechts":"","titel":"Nous avons suscité votre intérêt ?","linksLinks":[{"label":"Contactez-nous par téléphone","link":"tel:+41 61 831 91 92"},{"label":"Ecrivez-nous","link":"mailto:info@workingbicycle.ch"},{"label":"Formulaire de contact","link":"/fr/info/werbekundenkontakt"}],"linksRechts":[],"options":["showInNavigation"],"titelRechts":""}]}}};
Plus de 300 clients utilisent chaque jour notre réseau publicitaire dense pour atteindre leur groupe cible souhaité.
31
Sites suisses
Réservez des campagnes locales, régionales et nationales. A partir d'une durée de 7 jours et avec une portée garantie.
18'500 +
Cyclistes motivés
Dans toute la Suisse, plus de 18'500 cyclistes sont actuellement à votre disposition pour vos campagnes.
1'000 +
Campagnes publicitaires réussies
Chaque année, nous gérons plus de 1'000 campagnes publicitaires pour nos clients.
Vos avantages en un coup d'œil
Grâce à une campagne publicitaire, vous bénéficiez des avantages suivants :
Des espaces publicitaires à prix avantageux dans des zones fréquentées
Format publicitaire accrocheur et reconnaissance élevée
Effet sympathique et produit durable
Evaluation gratuite pour mesurer la campagne publicitaire
Portée garantie grâce au tracking en direct intégré
Portée nette
Pour une campagne publicitaire nationale d'une durée de 14 jours, vous atteignez 56% de la population suisse.
Contacts publicitaires
92% des contacts publicitaires sont générés lorsque les vélos sont à l'arrêt. Les contacts publicitaires potentiels sont comptabilisés lorsqu'une personne se trouve à une distance maximale de 10 mètres de la boîte publicitaire.
Visibilité
55% des personnes interrogées indiquent qu'elles voient les panneaux publicitaires une fois par semaine ou plusieurs fois par jour dans la zone urbaine.
Popularité
67% des personnes interrogées indiquent qu'elles perçoivent nos boîtes publicitaires comme plus sympathiques et moins dérangeantes que les canaux publicitaires traditionnels (TV, affiches, journaux, radio).
Source: Intervista AG, November 2022
Unsere Referenzprojekte
Das sagen unsere Kunden
ATE Association transports et environnement - Promotion assurance vélo
Rayon d'action
1'595'157 Contacts Bruts
"Nous avons été très contents de la campagne et nous gardons en tête comme image durable la boîte publicitaire devant le Palais fédéral. La combinaison du vélo et de la publicité pour notre assurance vélo directement devant le Palais fédéral correspond exactement à la combinaison marketing parfaite que nous pouvions imaginer pour nos produits."
Caroline Rohrbach, Product & Business Development Manager VCS
Hochschule für Wirtschaft FHNW - Géo-ciblage aux écoles
Rayon d'action
691'770 Contacts Bruts
"Notre campagne nous a permis d'attirer des étudiants potentiels sur notre landing page et de les motiver à participer à notre concours. Il était important pour nous que la campagne puisse être menée de manière démontrable dans des endroits stratégiques tels que les gares et les écoles de desserte. Cela s'est déroulé de manière professionnelle et sans problème."
Florian Schönmann, Co-responsable Communication & Marketing, Hochschule für Wirtschaft FHNW
„Avec notre campagne publicitaire chez Working Bicycle, nous renforçons notre positionnement de magasin de proximité, car Working Bicycle est là où se trouvent les gens et donc nos marchés. Le lien étroit avec la région et la communication authentique correspondent parfaitement à notre message publicitaire.“