„Working Bicycle ist für uns ein innovatives Kommunikationsmittel, das die klassischen Kommunikations- und Marketingmassnahmen hervorragend ergänzt. In der heutigen Zeit ist es schlichtweg ein Muss, auch auf nachhaltige Kanäle zu setzen. Die Zielgruppe ist in der Hinsicht bereits sehr sensibel und zukünftige Generationen werden noch genauer darauf achten, wie nachhaltig ein potenzieller Arbeitgeber auftritt.“
\n","reichweite":"2'288'756","datei":[{"id":98,"name":"Case Study_Kliniken Valens.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/98/Case_Study_Kliniken_Valens.pdf?inline=true"}],"options":[]},{"id":905,"title":"VCS Verkehrs-Club der Schweiz","slug":"vcs-verkehrs-club-der-schweiz","template":"Referenzprojekt","link":"/en/projekte/vcs-verkehrs-club-der-schweiz","bild":{"id":476,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_67a385ae4d77c.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_67a385ae4d77c.png","large":"https://workingbicycle.ch/public/images/gallery/full_67a385ae4d77c.png"},"titel":"VCS Verkehrs-Club der Schweiz - Bicycle insurance promotion","text":"
\n
\"We were very pleased with the campaign and have the advertising box in front of the Federal Palace as a lasting image in our minds. The combination of bicycles and advertising for our bicycle insurance directly in front of the Federal Palace is pretty much the perfect marketing combination we could imagine for our products.
\n
\n\n
Caroline Rohrbach, \nProduct & Business Development Manager VCS
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„With our advertising campaign at Working Bicycle, we are strengthening our positioning as a neighborhood store, because Working Bicycle is where the people are and therefore also where our markets are. The close connection to the region and the authentic communication fit perfectly with our advertising message.“
„Working Bicycle is a super start-up that has taken customer feedback and concerns very seriously and has consistently incorporated them into its service. The support before, during and after the campaign leaves nothing to be desired.“
\n\n
Philipp Suter, \nHead of mandate VetroSwiss
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“With our campaign, we were able to lead potential prospective students to our landing page and motivate them to take part in our competition. It was important to us that the campaign could be demonstrably carried out at strategic locations such as train stations and feeder schools. This went professionally and smoothly.”
\n\n
Florian Schönmann, \nCo-Head of Communication & Marketing, FHNW School of Business
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„The fans were delighted to see the boxes in the city and thus to see a further (ecological) connection between Basel and FCB. The feedback was consistently positive. The pleasant and reliable cooperation with Working Bicycle is an excellent reason to recommend the collaboration to others.“
\n\n
Simone Schmid, \nHead of Campaign & Performance Marketing FC Basel
„The campaign was implemented superbly from A to Z and was well supported by Working Bicycle. It is often not easy to evaluate marketing measures, especially in the analog world. That's why we really appreciate the live tracking and the associated key figures.“
\n","reichweite":"473'955","datei":[{"id":97,"name":"Case Study_SRK Aargau Solothurn.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/97/Case_Study_SRK_Aargau_Solothurn.pdf?inline=true"}],"options":[]},{"id":917,"title":"kv pro AG","slug":"kv-pro-ag","template":"Referenzprojekt","link":"/en/projekte/kv-pro-ag","bild":{"id":488,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_67bf3e4933bfd.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_67bf3e4933bfd.png","large":"https://workingbicycle.ch/public/images/gallery/full_67bf3e4933bfd.png"},"titel":"kv pro AG - Bewerbung Lehrgangsangebot","text":"
„Die Werbeboxen waren mit einem Gewinnspiel versehen, welches wir eigens für die Kampagne mit Working Bicycle lanciert haben. Daran haben über 50 interessierte Personen teilgenommen, was uns sehr gefreut hat. Zeitgleich mit der Kampagne haben sich die Anmeldezahlen für den Lehrgang sehr positiv entwickelt.“
\n\n
Axel Ringewaldt, \nMarketing & Kommunikation kv pro AG
\n","reichweite":"1'270'010","datei":[{"id":99,"name":"Case Study_kv pro AG.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/99/Case_Study_kv_pro_AG.pdf?inline=true"}],"options":[]},{"id":918,"title":"Brienz Rothorn Bahn","slug":"brienz-rothorn-bahn","template":"Referenzprojekt","link":"/en/projekte/brienz-rothorn-bahn","bild":{"id":489,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_67bf3f4abfe4f.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_67bf3f4abfe4f.png","large":"https://workingbicycle.ch/public/images/gallery/full_67bf3f4abfe4f.png"},"titel":"Brienz Rothorn Bahn - Saisoneröffnungskampagne","text":"
„Ich würde Working Bicycle unter anderem Unternehmen empfehlen, die grossen Wert auf Nachhaltigkeit legen und gleichzeitig innovative Werbemethoden schätzen. Die Umsetzung lief reibungslos und wir waren mit der Koordination sehr zufrieden.“
\n","reichweite":"1'505'775","datei":[{"id":100,"name":"Case Study_Brienz Rothorn Bahn.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/100/Case_Study_Brienz_Rothorn_Bahn.pdf?inline=true"}],"options":[]}]},{"id":171,"title":"Prices and data delivery","slug":"prices-and-data-delivery","template":"PricingAndData","link":"/en/dev/part-data/werbekunden-elemente/prices-and-data-delivery","elemente":[{"id":173,"title":"Pricing","slug":"pricing","template":"PricingAndDataElemente","link":{"label":"","link":null},"titel":"Pricing & terms and conditions","text":"
Here you will find the pricing for our advertising spaces.
\n\n
\n","datei":[{"id":82,"name":"Working Bicycle_Prices and conditions.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/82/Working_Bicycle_Prices_and_conditions.pdf?inline=true"}],"dateitext":"Download pricing overview"},{"id":174,"title":"Data delivery","slug":"data-delivery","template":"PricingAndDataElemente","link":{"label":"","link":null},"titel":"Data delivery","text":"
Here you will find all important information on the design and data delivery of your advertising spaces.
\n\n
\n","datei":[{"id":80,"name":"Data delivery_Working Bicycle.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/80/Data_delivery_Working_Bicycle.pdf?inline=true"}],"dateitext":"Download description data delivery"}],"titel":"Prices and data delivery","text":"
Download our current prices, as well as information on data delivery.
\n\n
\n\n
For individual advice, please do not hesitate to contact us.
\n","buttonLink":{"label":"Get in touch with us","link":"/en/info/werbekundenkontakt"},"options":["showInNavigation"]},{"id":145,"title":"Contact for advertisers","slug":"contact-for-advertisers","template":"Offer","link":"/en/dev/part-data/werbekunden-elemente/contact-for-advertisers","bildLinks":{"id":264,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63e907069cd6b.jpg","normal":"https://workingbicycle.ch/public/images/gallery/normal_63e907069cd6b.jpg","large":"https://workingbicycle.ch/public/images/gallery/full_63e907069cd6b.jpg"},"bildRechts":{"id":265,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63e9075a8c9bc.jpg","normal":"https://workingbicycle.ch/public/images/gallery/normal_63e9075a8c9bc.jpg","large":"https://workingbicycle.ch/public/images/gallery/full_63e9075a8c9bc.jpg"},"textLinks":"","textRechts":"","titel":"Have we sparked your interest?","linksLinks":[{"label":"Call us","link":"tel:+41 61 831 91 91"},{"label":"Write us","link":"mailto:info@workingbicycle.ch"},{"label":"Contact form","link":"/en/info/werbekundenkontakt"}],"linksRechts":[],"options":["showInNavigation"],"titelRechts":""}]}}},"uri":"/en/advertisers","hash":"","page":{"uri":"/en/advertisers","data":{"meta":{"locale":"en","title":"Advertisers — Working Bicycle | Simple. Good. Visible.","keywords":"","description":"","status":200,"ogImage":"https://workingbicycle.ch/gallery/full/289/normal-63e8c897dacab@2x.jpg","translatedPaths":{"de":"/de/werbekunden","en":"/en/advertisers","fr":"/fr/annonceurs","it":"/it/clienti-pubblicitari"},"slug":"advertisers","uri":"/en/advertisers"},"content":[{"id":80,"title":"Home page advertisers","slug":"home-page-advertisers","template":"PageHero","link":"/en/dev/part-data/werbekunden-elemente/home-page-advertisers","titel":"Together we reach Switzerland.","buttonLink":{"label":"Get in touch with us","link":"/en/info/werbekundenkontakt"},"options":["showInNavigation"],"text":"","hintergrundbildDarauf":[]},{"id":73,"title":"Overview of the key figures","slug":"overview-of-the-key-figures","template":"Zahlenuebersicht","link":"/en/dev/part-data/werbekunden-elemente/overview-of-the-key-figures","elemente":[{"id":77,"title":"Zahl1","slug":"zahl1","template":"ZahlenuebersichtElemente","link":"/en/dev/part-data/zahlenuebersicht-elemente/zahl1","zahl":"300 +","titel":"Satisfied customers","text":"
Over 300 customers use our dense advertising network every day to reach their desired target group.
Every year, we handle over 1,000 advertising campaigns for our clients.
\n\n
\n"}],"options":["showInNavigation"]},{"id":165,"title":"Advantages at a glance","slug":"advantages-at-a-glance","template":"TextMitBild","link":"/en/dev/part-data/werbekunden-elemente/advantages-at-a-glance","bild":{"id":263,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63e90607b03c8.jpg","normal":"https://workingbicycle.ch/public/images/gallery/normal_63e90607b03c8.jpg","large":"https://workingbicycle.ch/public/images/gallery/full_63e90607b03c8.jpg"},"titel":"Your advantages at a glance","text":"
Through an advertising campaign, you benefit from the following advantages:
\n\n
\n","listing":[{"id":445,"title":"Inexpensive advertising space in frequented areas","slug":"inexpensive-advertising-space-in-frequented-areas","template":"TextMitBildListing","link":"/en/dev/part-data/ihre-werbung-faellt-auf-listing/inexpensive-advertising-space-in-frequented-areas"},{"id":440,"title":"Eye-catching advertising format and high recognition","slug":"eye-catching-advertising-format-and-high-recognition","template":"TextMitBildListing","link":"/en/dev/part-data/ihre-werbung-faellt-auf-listing/eye-catching-advertising-format-and-high-recognition"},{"id":441,"title":"Sympathetic effect and sustainable product","slug":"sympathetic-effect-and-sustainable-product","template":"TextMitBildListing","link":"/en/dev/part-data/ihre-werbung-faellt-auf-listing/sympathetic-effect-and-sustainable-product"},{"id":444,"title":"Free evaluation to measure the advertising campaign","slug":"free-evaluation-to-measure-the-advertising-campaign","template":"TextMitBildListing","link":"/en/dev/part-data/ihre-werbung-faellt-auf-listing/free-evaluation-to-measure-the-advertising-campaign"},{"id":439,"title":"Guaranteed range through integrated live tracking","slug":"guaranteed-range-through-integrated-live-tracking","template":"TextMitBildListing","link":"/en/dev/part-data/ihre-werbung-faellt-auf-listing/guaranteed-range-through-integrated-live-tracking"}],"options":["showInNavigation","textRight"],"buttons":[]},{"id":447,"title":"Advertising success in numbers","slug":"advertising-success-in-numbers","template":"Zahlenuebersicht","link":"/en/dev/part-data/werbekunden-elemente/advertising-success-in-numbers","elemente":[{"id":449,"title":"1","slug":"1","template":"ZahlenuebersichtElemente","link":"/en/dev/part-data/elemente/1","zahl":"Net reach","titel":"","text":"
With a national advertising campaign running for 14 days, you reach 56% of the Swiss population.
92% of advertising contacts are generated when bicycles are standing. Potential advertising contacts are counted when a person has a maximum distance of 10 metres from the advertising box.
67% of respondents say that they perceive the advertising boxes as more sympathetic and less disruptive than traditional advertising channels (TV, posters, newspapers, radio).
\n"}],"options":["showInNavigation"]},{"id":143,"title":"An overview of our advertisers","slug":"an-overview-of-our-advertisers","template":"References","link":"/en/dev/part-data/werbekunden-elemente/an-overview-of-our-advertisers","text":"","links":[],"options":["showInNavigation","slim"],"referenzenLogos":false,"partner":[{"id":367,"title":"Schweizerische Eidgenossenschaft - Bundesamt für Zoll und Grenzsicherheit","slug":"schweizerische-eidgenossenschaft-bundesamt-fuer-zoll-und-grenzsicherheit","template":"Partner","link":"/en/partners/schweizerische-eidgenossenschaft-bundesamt-fuer-zoll-und-grenzsicherheit","logo":{"id":124,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_63b4300a72b13.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_63b4300a72b13.png","large":"https://workingbicycle.ch/public/images/gallery/full_63b4300a72b13.png"},"options":["showColor"]},{"id":680,"title":"Lidl 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\n
\"We were very pleased with the campaign and have the advertising box in front of the Federal Palace as a lasting image in our minds. The combination of bicycles and advertising for our bicycle insurance directly in front of the Federal Palace is pretty much the perfect marketing combination we could imagine for our products.
\n
\n\n
Caroline Rohrbach, \nProduct & Business Development Manager VCS
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„With our advertising campaign at Working Bicycle, we are strengthening our positioning as a neighborhood store, because Working Bicycle is where the people are and therefore also where our markets are. The close connection to the region and the authentic communication fit perfectly with our advertising message.“
„Working Bicycle is a super start-up that has taken customer feedback and concerns very seriously and has consistently incorporated them into its service. The support before, during and after the campaign leaves nothing to be desired.“
\n\n
Philipp Suter, \nHead of mandate VetroSwiss
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“With our campaign, we were able to lead potential prospective students to our landing page and motivate them to take part in our competition. It was important to us that the campaign could be demonstrably carried out at strategic locations such as train stations and feeder schools. This went professionally and smoothly.”
\n\n
Florian Schönmann, \nCo-Head of Communication & Marketing, FHNW School of Business
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„The fans were delighted to see the boxes in the city and thus to see a further (ecological) connection between Basel and FCB. The feedback was consistently positive. The pleasant and reliable cooperation with Working Bicycle is an excellent reason to recommend the collaboration to others.“
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Simone Schmid, \nHead of Campaign & Performance Marketing FC Basel
„The campaign was implemented superbly from A to Z and was well supported by Working Bicycle. It is often not easy to evaluate marketing measures, especially in the analog world. That's why we really appreciate the live tracking and the associated key figures.“
\n","reichweite":"473'955","datei":[{"id":97,"name":"Case Study_SRK Aargau Solothurn.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/97/Case_Study_SRK_Aargau_Solothurn.pdf?inline=true"}],"options":[]},{"id":917,"title":"kv pro AG","slug":"kv-pro-ag","template":"Referenzprojekt","link":"/en/projekte/kv-pro-ag","bild":{"id":488,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_67bf3e4933bfd.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_67bf3e4933bfd.png","large":"https://workingbicycle.ch/public/images/gallery/full_67bf3e4933bfd.png"},"titel":"kv pro AG - Bewerbung Lehrgangsangebot","text":"
„Die Werbeboxen waren mit einem Gewinnspiel versehen, welches wir eigens für die Kampagne mit Working Bicycle lanciert haben. Daran haben über 50 interessierte Personen teilgenommen, was uns sehr gefreut hat. Zeitgleich mit der Kampagne haben sich die Anmeldezahlen für den Lehrgang sehr positiv entwickelt.“
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Axel Ringewaldt, \nMarketing & Kommunikation kv pro AG
\n","reichweite":"1'270'010","datei":[{"id":99,"name":"Case Study_kv pro AG.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/99/Case_Study_kv_pro_AG.pdf?inline=true"}],"options":[]},{"id":918,"title":"Brienz Rothorn Bahn","slug":"brienz-rothorn-bahn","template":"Referenzprojekt","link":"/en/projekte/brienz-rothorn-bahn","bild":{"id":489,"alt":false,"caption":false,"small":"https://workingbicycle.ch/public/images/gallery/preview_67bf3f4abfe4f.png","normal":"https://workingbicycle.ch/public/images/gallery/normal_67bf3f4abfe4f.png","large":"https://workingbicycle.ch/public/images/gallery/full_67bf3f4abfe4f.png"},"titel":"Brienz Rothorn Bahn - Saisoneröffnungskampagne","text":"
„Ich würde Working Bicycle unter anderem Unternehmen empfehlen, die grossen Wert auf Nachhaltigkeit legen und gleichzeitig innovative Werbemethoden schätzen. Die Umsetzung lief reibungslos und wir waren mit der Koordination sehr zufrieden.“
\n","reichweite":"1'505'775","datei":[{"id":100,"name":"Case Study_Brienz Rothorn Bahn.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/100/Case_Study_Brienz_Rothorn_Bahn.pdf?inline=true"}],"options":[]}]},{"id":171,"title":"Prices and data delivery","slug":"prices-and-data-delivery","template":"PricingAndData","link":"/en/dev/part-data/werbekunden-elemente/prices-and-data-delivery","elemente":[{"id":173,"title":"Pricing","slug":"pricing","template":"PricingAndDataElemente","link":{"label":"","link":null},"titel":"Pricing & terms and conditions","text":"
Here you will find the pricing for our advertising spaces.
\n\n
\n","datei":[{"id":82,"name":"Working Bicycle_Prices and conditions.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/82/Working_Bicycle_Prices_and_conditions.pdf?inline=true"}],"dateitext":"Download pricing overview"},{"id":174,"title":"Data delivery","slug":"data-delivery","template":"PricingAndDataElemente","link":{"label":"","link":null},"titel":"Data delivery","text":"
Here you will find all important information on the design and data delivery of your advertising spaces.
\n\n
\n","datei":[{"id":80,"name":"Data delivery_Working Bicycle.pdf","type":"application/pdf","link":"https://workingbicycle.ch/download/80/Data_delivery_Working_Bicycle.pdf?inline=true"}],"dateitext":"Download description data delivery"}],"titel":"Prices and data delivery","text":"
Download our current prices, as well as information on data delivery.
\n\n
\n\n
For individual advice, please do not hesitate to contact us.
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Over 300 customers use our dense advertising network every day to reach their desired target group.
31
Swiss locations
Book local, regional and national campaigns. From 7 days duration and with guaranteed reach.
18,500 +
Motivated ambassadors
Across Switzerland, there are currently over 18,500 ambassadors available for your campaigns.
1,000 +
Successful advertising campaigns
Every year, we handle over 1,000 advertising campaigns for our clients.
Your advantages at a glance
Through an advertising campaign, you benefit from the following advantages:
Inexpensive advertising space in frequented areas
Eye-catching advertising format and high recognition
Sympathetic effect and sustainable product
Free evaluation to measure the advertising campaign
Guaranteed range through integrated live tracking
Net reach
With a national advertising campaign running for 14 days, you reach 56% of the Swiss population.
Advertising contacts
92% of advertising contacts are generated when bicycles are standing. Potential advertising contacts are counted when a person has a maximum distance of 10 metres from the advertising box.
Visibility
55% of respondents say that they see the advertising boxes once a week to several times a day in the urban city area.
Approval rate
67% of respondents say that they perceive the advertising boxes as more sympathetic and less disruptive than traditional advertising channels (TV, posters, newspapers, radio).
Source: Intervista AG, November 2022
Unsere Referenzprojekte
Das sagen unsere Kunden
Kliniken Valens - Employer Branding Kampagne
Reach
2'288'756 Gross Contacts
„Working Bicycle ist für uns ein innovatives Kommunikationsmittel, das die klassischen Kommunikations- und Marketingmassnahmen hervorragend ergänzt. In der heutigen Zeit ist es schlichtweg ein Muss, auch auf nachhaltige Kanäle zu setzen. Die Zielgruppe ist in der Hinsicht bereits sehr sensibel und zukünftige Generationen werden noch genauer darauf achten, wie nachhaltig ein potenzieller Arbeitgeber auftritt.“
VCS Verkehrs-Club der Schweiz - Bicycle insurance promotion
Reach
1'595'157 Gross Contacts
"We were very pleased with the campaign and have the advertising box in front of the Federal Palace as a lasting image in our minds. The combination of bicycles and advertising for our bicycle insurance directly in front of the Federal Palace is pretty much the perfect marketing combination we could imagine for our products.
Caroline Rohrbach, Product & Business Development Manager VCS
„With our advertising campaign at Working Bicycle, we are strengthening our positioning as a neighborhood store, because Working Bicycle is where the people are and therefore also where our markets are. The close connection to the region and the authentic communication fit perfectly with our advertising message.“